Story first, then everything else.

How we approach an edit

Before cutting anything, we watch all of the footage and write down what the video is really about. That one sentence decides what stays and what goes. The strongest moment usually moves to the start, and anything that repeats an earlier point is removed.

Next comes pacing. Long pauses are tightened, shots change often enough to keep the picture alive, and on-screen text appears only when it adds something the viewer cannot hear.

Sound you do not have to think about

Speech is cleaned of background hum and evened out so it stays at a steady level. Music sits under the voice and gets out of the way when someone is speaking. Final audio is checked for loudness so it plays well next to other videos on the same platform.

Captions people can actually read

Automatic captions often get names, numbers and technical words wrong. We correct every line, keep lines short and time them to the voice, so viewers watching without sound can still follow along.

Formats we deliver

• Horizontal 16:9 video for YouTube and websites
• Vertical 9:16 video for YouTube Shorts, Instagram Reels and TikTok
• Square or 4:5 versions for feeds, on request
• SRT subtitle files, or captions burned into the picture

Working together

Every project follows the same three steps: agree on the brief, review the first cut, then receive the final files. You can prepare your brief with the brief tool on the home page, and common questions are answered in the FAQ.